We all know that Victoria's Secret commercials use sexuality as a primary selling point; see the mostly-nude, confidence- and bust- boosting bronzed beauties with windblown hair filling up the ad slots. But the "you, too, can be this sexy" tagline hasn't been around forever, so we did a little digging to see how our unmentionables were sold way back when. Apparently, prior toa real woman wearing a bra had never been showcased in an advertisement.
Victoria's Secret was founded in by a guy named Roy Raymond who wanted a place where he could buy lingerie for his wife without feeling like a perv. A year later, Victoria's Secret was a hit, and Raymond launched a mail-order business with the first-ever Victoria's Secret catalog. Here's a look back at the brand's epic evolution.
If you follow My Retro Closet on Pinterestyou may have noticed I've been pinning a lot of vintage lingerie and nightwear advertisements recently. I fell down a rabbit hole of beautiful s illustrations of glamorous women in babydolls, negligees and bed jackets, and I noticed most of what I was pinning were images from vintage Aldens catalogs. Then down another rabbit hole I fell, and I just had to share with you my favourite Aldens catalog images in a blog post.
Leopard Print Lounge Shorts. Champagne Two Piece Pajama Set. Hollywood Fashion Silicone Breast Enhancers.
This is it, the last post in my mini-series Lingerie By Decade. To top it off is the 's, one of the most excessive and expressive decades! As we learned in the 's postthe decade leading into the 's women were asserting their feminism by either not wearing bras or wearing lingerie items that didn't show.
This is a list of notable lingerie brands and their country of manufacture. This list catalogues brands known primarily for their lingerie or underwear, and not fashion or clothing in general. From Wikipedia, the free encyclopedia.
Looking for the Perfect Lingerie Guide? Click here! We're getting a little retro today with these amazing scans from a Frederick's of Hollywood lingerie catalog!
By Margot Peppers. Vintage magazine pages from the Thirties reveal what lingerie advertisements looked like before the age of Victoria's Secret and Agent Provocateur. Drawings of smiling women, all of whom sport short, bobbed hairstyles, adorn the pages wearing sheer pantyhose, silk Glo-Ray 'underthings', rayon bloomers and long underwear. The old-fashioned advertisements, which appeared in the Christmas issue of Spiegel catalog, appear to be aimed at men, as the main headline reads: 'Women love such gifts'.
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